Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side monitoring as a way to enhance their information collection procedures. While it requires a lot more technical knowledge than normal GTM and may introduce added prices, it can result in higher precision and more reputable information
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's very easy to establish and much less vulnerable to advertisement blockers.
1. A lot more exact information
The standard technique of tracking conversions on a web site, utilizing pixels, is having problem with altering web browser privacy policies. This means that the data being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is an extra safe and secure alternative that assists to bypass these limitations, as it's packed from your own domain and dealt with as first-party code, suggesting it's less likely to be influenced by advertisement blockers or various other security procedures. This offers much more accurate information and an extra total photo of user trips throughout channels.
In addition, this type of monitoring enables companies to track conversions outside of the internet site, such as call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides online marketers more possession over the data they send, and makes it less complicated to abide by different data regulations. It's likewise a lot much less prone to fraud, as it's harder for deceitful actors to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid marketing professionals make more enlightened advertising choices.
Standard pixel tracking counts on JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disturbances and unreliable outcomes. Server-side tracking makes it possible for services to bypass these limitations and supply accurate, constant information that is less at risk to interference.
This sort of tracking likewise allows services to track conversions that happen outside of the website, like phone calls and in-store acquisitions. This is important considering that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses seeking to adjust to these changes.
3. Less vulnerable to fraud
Server-side tracking allows organizations to manipulate information hauls before it reaches 3rd party endpoints, boosting safety and security and personal privacy. This is specifically important as different internet browsers and systems increasingly alter just how they handle cookies. For example, in iOS 14, Safari will just supply first-party cookie data and will not enable pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that took place beyond your best performance marketing tools website.
Additionally, server-side monitoring allows you to record customer data directly on your own servers. This gets rid of dependancy on 3rd parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your internet site's server what events to tape-record. This data is then sent to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your website to gather data from individuals.
4. Much easier to carry out
Server-side monitoring is an information collection procedure that occurs on the web site's very own web server, bypassing web browser restrictions. This implies that data collected by the website/app is first sent to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of information administration and provides organizations much more control over transmission, making it typically much more dependable. As a result, it's less vulnerable to information obstacles triggered by things like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising devices on the server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.